Web Design6 min read
Why most marketing sites convert badly
The pattern we see on almost every audit: too many pages, no single decision for the visitor to make, and a hero that explains nothing in five seconds.
Writing
Notes from the studio.
Short, specific posts on web design, video editing and running a one-person studio — not generic marketing advice.
Video Editing5 min read
Cutting for the first three seconds
A breakdown of the opening beats that keep a scroll-stopping edit from getting scrolled past, with before/after timing from a real client cut.
Process4 min read
One metric per project
How agreeing on a single number up front changes every decision after it — scope, revisions, and what counts as done.
Full posts launching soon — these are a preview of what’s coming.
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